We are women

who create holistic self-care products inspired by nature.

Testimonials

This product is amazing. Minty fresh and the ‘just been to the dentist’ feeling after brushing. You use so little of the product it is great value.

Jules

Waaaaay better than any toothpaste I’ve tried, natural or otherwise. Left my mouth feeling clean, fresh with no terrible aftertaste! 

Kelli

Best deodorant I’ve ever used. I have a drawer full of rejected organic deodorants that don’ t even compare to this one! And it’s summer, so I’ve really been putting it to the test!

Annelise

As featured in

Treatyourself featured in Popsugar Fitness
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Newsweek
BUST magazine
COMPLEX Magazine
SF Weekly

Blog posts

The Golden Root of the Gods

The Golden Root of the Gods

by Ariel Welch
Turmeric is revered around the world for its powerful anti-inflammatory properties. 
curcumin healthy living inflammation natural skincare turmeric
Giving Up Toothpaste

Giving Up Toothpaste

by Ariel Welch
If we are what we eat, then we should be careful about what we're putting in our mouths everyday.
body care healthy living oral care tooth powder
Top 5 Nasties to Avoid in Personal Care Products

Top 5 Nasties to Avoid in Personal Care Products

by Ariel Welch
Knowledge is power; stay educated and read ingredient lists carefully. Here we have detailed what we think are the top 5 worst offenders in personal care products.
body care healthy living natural beauty natural skincare organic beauty organic skincare